Blog vs Website-which one to chose for online earning?This may be a teaser for few of us.I’m sure we’ll get 200 million different views on this.I’m not interested in theories.I’m not interested to know which one is more attractive or eye catching.I want to understand these two on the basis of their effectiveness for an Internet Marketer.What are their advantages and disadvantages for me?
Advantages of Blogs
Search engines love them.Search engines love content.Not to mention, blogs can provide more and more contents,since they are regularly updated with new content.
The more you write the more keywords you can use in your content.So you’ve better chance to rank well in search engine in that particular keyword or search term.Of course, you need to arrange quality back links.Also, blogging softwares has a option to ping the search engines.That actually helps you to get some traffic easily.
Since blogs are of informal type,interaction is always better in blogs than formal websites.Hence blogs gets visitors that comes back again and again.Here’s your opportunity to pre-sell new interesting products to them.
With the advent of blogging software like ‘Wordpress’ and particularly the kind of attention it’s getting from social media,web designers and even Internet Marketers,one can say blogging is here to stay for long enough time.
You don’t need to be HTML expert to start a blog.With free blogging platforms like ‘Blogger’ even your granny can start blogging.
Advantages Of Websites
You don not need to update your website with fresh content regularly.But,The fact is,a website can be of many types-membership site,e-commerce site,product review site and many more types.Here I’m only talking about content sites that gives some quality information and promote products at the same time and probably get some email list subscribers.
Since websites has somewhat limited content,they are more targeted.Blogs with there abundance of content can create confusion among potential buyers.And somehow they fail to convey the ‘call for action’.
If you're choosing a small but more targeted niche,it’s not possible to create a blog in that niche.You can not create enough content.You’ll have to go the niche website way.These websites converts better than blogs any day.
Final Thought
Blogging takes at lot of energy and dedication on your part.You have to create contents,network with fellow bloggers,promote your blog in social networks regularly.But as I’ve said earlier,social media communities and even search engines love the continuous flow of fresh contents.But,if you fail to update your blog regularly,your blog will eventually die.Websites has no such problem.
Well,I’m not here to chose one over other.Many Internet Marketers prefer a combination of websites,blogs and forums in their portfolio.This actually helps to serve every purpose a Marketer.The ideas is not to put all the eggs in one basket.
However,if you’re starter in the online earning filed,I'd suggest to go for a blog.Learn a thing or two about your niche,brash up your HTML knowledge.Learn Web Marketing, SEO.And then go for a website.
What’s your take on this?